Osasere Portfolio

  Introduction In today's competitive market landscape, data-driven decision-making is essential for businesses to optimize operations and enhance customer engagement. This analysis leverages a comprehensive dataset comprising 9,994 transactional records to extract meaningful marketing insights. The dataset includes key attributes such as shipping mode, customer segmentation, geographic details, product categories, and financial metrics (sales, quantity, discount, and profit).   By analyzing this dataset, we aim to uncover patterns in customer purchasing behavior, regional sales performance, and profitability trends. Additionally, evaluating discount strategies and their impact on revenue will provide actionable insights for refining pricing and promotional approaches. The findings from this analysis will support strategic marketing decisions, helping businesses improve customer targeting, operational efficiency, and overall profitability.   Below is a short information a...