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MARKETING INSIGHTS ANALYS

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  Introduction In today's competitive market landscape, data-driven decision-making is essential for businesses to optimize operations and enhance customer engagement. This analysis leverages a comprehensive dataset comprising 9,994 transactional records to extract meaningful marketing insights. The dataset includes key attributes such as shipping mode, customer segmentation, geographic details, product categories, and financial metrics (sales, quantity, discount, and profit).   By analyzing this dataset, we aim to uncover patterns in customer purchasing behavior, regional sales performance, and profitability trends. Additionally, evaluating discount strategies and their impact on revenue will provide actionable insights for refining pricing and promotional approaches. The findings from this analysis will support strategic marketing decisions, helping businesses improve customer targeting, operational efficiency, and overall profitability.   Below is a short information a...
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Cyclistic bikeshare data analysis

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1.0 Introduction Developing strategies is a crucial element in maximizing a company's profit potential. Cyclistic, a bike-sharing company located in the heart of Chicago, has recorded over 4.5 million rides in the past 12 months. The company believes that a slight shift in their marketing strategy can enhance their profit margins. Cyclistic offers a variety of ride packages, including single-ride, full-day passes, and annual memberships, to cater to the diverse needs of its customers. In this analysis, single ride and full-day passes are categorized as casual riders while annual membership riders are categorized as  members. Despite its growing customer base, Cyclistic has identified an opportunity to further optimize profitability. This analysis, conducted by the marketing team's data analyst, aims to explore the differences between annual members and casual riders. The insights gained from this analysis will inform the development of strategies to convert current casual rider...
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Cyclistic Bike-Sharing Company Data Analysis Report

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Introduction SQL code for this project:   https://github.com/osasanalyst01/Cyclistic_bikeshare_project Reinventing strategies is a crucial element in maximizing a company's profit potential. Cyclistic, a bike-sharing company located in the heart of Chicago, has recorded over 4.5 million rides in the past 12 months. The company believes that a slight shift in their marketing strategy can enhance their profit margins. Cyclistic offers a variety of ride packages, including single-ride, full-day passes, and annual memberships, to cater to the diverse needs of its customers. In this analysis, single ride and full-day passes are categorized as casual riders while annual membership riders are categorized as  members. Despite its growing customer base, Cyclistic has identified an opportunity to further optimize profitability. This analysis, conducted by the marketing team's data analyst, aims to explore the differences between annual members and casual riders. The insights gaine...
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