Cyclistic bikeshare data analysis
1.0 Introduction Developing strategies is a crucial element in maximizing a company's profit potential. Cyclistic, a bike-sharing company located in the heart of Chicago, has recorded over 4.5 million rides in the past 12 months. The company believes that a slight shift in their marketing strategy can enhance their profit margins. Cyclistic offers a variety of ride packages, including single-ride, full-day passes, and annual memberships, to cater to the diverse needs of its customers. In this analysis, single ride and full-day passes are categorized as casual riders while annual membership riders are categorized as members. Despite its growing customer base, Cyclistic has identified an opportunity to further optimize profitability. This analysis, conducted by the marketing team's data analyst, aims to explore the differences between annual members and casual riders. The insights gained from this analysis will inform the development of strategies to convert current casual rider...
